The Best Way To Begin A SEO Company - Learn How To Begin A SEO Business|}
It is nearly 14 years since I formally began my search engine optimization business. I could honestly say it is among the greatest things I have ever attempted to do in life. It's also one of the most painful, stressful and frustrating things things that has occurred to me personally. So here is the brief list of what I've heard as its first director, CEO and consultant.
Always be Ready to Engage
Stories, case studies, experiences, results -- those are the stuffs of the near future. You will find a great deal of theories, heaps of how-to heaps of revenue speak in our day and age. Stories hold enormous weight in pinning down a prospective client to a sale.
Exterior of a revenue standpoint, story-telling on your group of friends are able to make a massive effect in rippling out your business to others. My first enormous client (that's still my customer so far) came in the short chat while riding the train on my way to my afterward day task. We were not really close. I told him that I was into SEO and shared its value and also what it did for my own site. He explained that he would consult with me.
Turns out that he did. I got to close the deal.
After that lesson, I never ceased evangelizing.
Yes I know, you wish to get paid per hour. While it may be true that everything you understand is well worth every penny to everything you're charging, totally free consultations build trust. More often than not, it has helped me get the entire company.
Clients love the little things. They also feel more secure when you provide them more info about what they are getting in to and what they wish to know about other aspects of internet marketing. You are able to leverage on giving them what they desire to know rather than informing them vague generalities about the business.
I have a client now that signed up with us to their primary product's SEO and signed up using the other SEO firm to their newest product's SEO. They wanted to see who's the greater SEO services supplier. While I am easily 60% more costly in my yearly retainer compared to the other SEO business, I gave away complimentary consultations to the proprietor.
"Call me anytime if you want anything -- except for money." , I stated. And he did. He called up to wake me up frequently times (I sleep soundly and wake up late while he's an early bird). But it was all worthwhile.
The entire business is now granted to us and we are just waiting for the contract of another (much more affordable) SEO company to expire. I don't know if they are doing a great job or not. What I do understand is that I gave out free, anytime consultation -and it worked!
It is among my trump cards on client acquisition.
Do not Be Scared to Jack up your Price
You need to know that SEO especially here in the Philippines is still considered 'fresh' by many companies. The dominant (and effective) form of promotion here remains TV. That leaves us with an 'free market' plus a free market means that the budget is crazy.
There are companies that offer SEO for as little as $300 a month. And yes, they assert that it is white hat -- with all the linkbuilding tips you can ever imagine. If I tried to pull that stunt, I would be out of business in one month's time.
While I read Seth Godin's Linchpin, I knew the significance of pricing. Louis Vuitton can afford to charge that much since they are all for quality and exclusivity. I would like to be a business like that. That is 1 reason why we provide customer exclusivity for their niche/industry. And we also bill premium for this.
Companies can butt-heads on decreasing costs. It can be the weapon of choice to many SEO companies. The customers win and the SEO industry loses.
My weapon of choice will be increasing the quality of our solutions and building a brand. This manner, pricing is secondary and I am really happy with the few genuinely excellent clients I have.
Think like Louis Vuitton. Win.
To understand how to start your own search engine optimization company now and start earning $1,000 per day program a free plan involve my complete online training and turnkey company with your own website, team, and command to dominate the SEO company.
How to Start an SEO Company with NO Technical Skills.
All you need is a personal computer and mobile phone to work from everywhere you wish to. This is read more a real company you can be proud of.
Also watch bill from former elephant handler that had been making $19k annually to $3k in one week.
Schedule your FREE One Hour Strategy call at http://meetme.so/JimPaar
I look forward to talking with you and enable you to start making money in another 30 days.